LOGO & VISUAL IDENTITY

Blueprint with geometric design, mallet, protractor, triangle ruler, pencil, and eraser labeled "Your Brand Here."

A strong, relevant logo and cohesive visual identity are critical elements for any business that wants to make a lasting impression on its current and potential clients. Your logo is often the first thing people see, and it serves as the visual cornerstone of your brand. A well-designed logo not only captures the essence of your business, but it also sets the tone for how your brand is perceived.

At Basement 20, I specialize in creating compelling logos and visual identities that resonate with your target audience, which allows your business to differentiate from the competition. By understanding your unique brand values and goals, I craft designs that are visually appealing and strategically-aligned with your business objectives, mission/vision statement, and target audience. Whether you’re a startup aiming to establish a strong presence or an established company seeking a fresh look, my expertise ensures your visual identity communicates professionalism, creativity, and consistency. Let’s work together to build a brand that stands out and makes a meaningful impression.

Take a look at a small collection of logos and visual identities I’ve created, which is a reflection of the continually evolving skills I’ve cultivated during the last few years.

FAIRWAY ESCAPES

VISUAL IDENTITY & BRANDING PACKAGE

Map of the United States with golf ball markers indicating popular destinations and a cartoon character holding a golf club next to a globe. The map is labeled "Popular Destinations" and features the logo "Fairway Escapes."
Four postage stamps with golf ball and flag design, labeled Global Golf Life, valued at 24 cents, dated 05/01/2024.
Logo for Fairway Escapes featuring a monogram and text stating 'It's Mainly About the Golf,' with 'ESTD 2024' on a dark green background.
Cartoon suitcase with arms and legs holding a golf club, globe on a tee, text "It's Mainly About the Golf, Fairway Escapes" on dark green background.
Various Fairway Escapes logos and designs including golf-themed elements, badges, and slogans such as “It’s Mainly About the Golf” and “Established 2024.”
Gold embossed monogram logo on dark textured surface
Various round buttons featuring designs and text such as "Fairway Escapes," a cartoon character golfing, and abstract patterns, with gold backs and pins.
Logo featuring the text 'Fairway Escapes' with the tagline 'It's mainly about the golf' on a dark background.
Fairway Escapes logo variations with stylized "FE" initial design on a dark green background.

CLOUD HARBOR CONSULTING

VISUAL IDENTITY & BRANDING PACKAGE

Office conference room with glass wall displaying "Cloud Harbor Consulting" logo featuring an anchor symbol.
Two vertical blue and white promotional flags with "Cloud Harbor Consulting" logo, cloud graphics, and text promoting Microsoft 365 solutions.
Logo design for Cloud Harbor Consulting featuring an anchor symbol within a circle, representing navigation. The imagery includes variations of the logo with the words 'Cloud Harbor Consulting,' and explanations showing how the anchor resembles the letters 'C' and 'H.'
Illustration of a computer screen displaying "Cloud Harbor Consulting" with a logo resembling an anchor, set against a blue background with cloud graphics.
Blue and white Cloud Harbor logo designs featuring anchors, waves, and consulting services text.
Smartphone displaying "Cloud Harbor Consulting" logo with anchor and clouds on a blue background.
Advertisement for Cloud Harbor Consulting on a blue background, featuring a logo with an anchor. Promotes Microsoft 365 solutions and emphasizes implementation and support services. Displayed on a wall.
Blue lanyards with "Cloud Harbor Consulting" and logo in white text on a gray background.
Collection of various icons, including a heart in hand, sparkles, gear, arrows, compass, anchor, lightning bolt, globe, speech bubble, lock, shield, and light bulb. Icons are displayed in different colors: yellow, black, gray, and blue.

Dallas Texas Web Design Co.

VISUAL IDENTITY & BRANDING PACKAGE

Card with elegant monogram on textured surface
Dallas skyline with Reunion Tower and a badge reading 'Dallas Texas Web Design Co. Established in 2020. Your Digital Landscape Awaits.' over a grassy foreground.
Logo of Dallas Texas Web Design Co. featuring a stylized bridge and the text “Your Digital Landscape Awaits” with the year 2020.
Various logos and designs for "Dallas Texas Web Design Co." featuring Texas-themed elements, including state outline, bird, rope, and digital motifs, in a blue and gold color scheme.
Man in cowboy hat using computer, text overlay reads 'Dallas Texas Web Design Co.'
Logo of Dallas Texas Web Design Co. with initials DTW in gold and black, established in 2020, encircled by a rope-like border.
Illustrated logo with a bird on a branch and the text "Dallas Texas Web Design Co."
Dallas Texas Web Design Co. logo with stylized initials on a dark background.
Dallas Texas Web Design Co. logo in retro style with marquee lights on a dark background.

CHEDDAR’S GARAGE

VISUAL IDENTITY PACKAGE

Black t-shirt with 'Cheddar's Garage' graphic featuring words 'Imports', 'Japanese', 'Domestic', 'Spotsylvania, Virginia', '2024', and an illustration of a hooded figure. The design is in red and white.
Japanese kanji and English text logo reading 'Cheddar's Garage' on black background.
Collection of Cheddar's Garage logos and graphics featuring Japanese text, car culture themes, and tuning elements in red, black, and white.
Logo for Cheddar's Garage featuring a stylized black and white illustration of a person wearing a hood, surrounded by concentric red and white circles on a black background.

WAVE MAKERS POOLS & OUTDOORS

VISUAL IDENTITY PACKAGE

Wave Makers logo variations on sand background
Luxury outdoor swimming pool with wooden deck, surrounded by lounge chairs and patio furniture, featuring the "Wave Makers Pools & Outdoors" logo, under a clear sky.
A blue delivery van with "Wave Makers Pools & Outdoors" branding parked in front of a modern house during twilight. The van displays a logo featuring a stylized wave and sun.
Tablet and smartphone displaying 'Wave Makers Pools & Outdoors' ads for luxury outdoor living, with seashells and business cards on sand.

JOHN ALABASTER WATCH & CLOCK SHOP

VISUAL IDENTITY PACKAGE

Logos for 'John Alabaster Watch & Clock Shop' featuring various designs with clocks, initials 'JA,' and decorative elements in black and white.
Close-up of a black textured fabric with a white woven label featuring the letters "JA" in stylish font.
Framed poster featuring a vintage camera, sunglasses, and a watch, with the text 'Be Classic' on top, leaning against a wall next to a potted plant. The logo "John Alabaster Watch & Clock Shop" is at the bottom.
Five circular logos on a black background featuring: a watch for repair, a clock for repair, customer reviews with a hand pointing at a star, a watch for sales, and a clock for sales.

THE HOME HONCHO

VISUAL IDENTITY PACKAGE

Cartoon anteater in work uniform holding hammer and hose with spray gun, logo reads "The Home Honcho: Termite, Carpentry, Crawl Space."
Cartoon anteater wearing a blue cap and shirt, holding a hammer and nail gun.
The Home Honcho logo with text 'Termite, Carpentry, Crawl Space' on a gray background.
White delivery van with "The Home Honcho" logo and cartoon anteater character holding tools, promoting termite control, carpentry, and crawl space services on side.

KAR KANDY GARAGE

VISUAL IDENTITY PACKAGE

Multiple logos and badges for Kar Kandy Garage in green and black, featuring crowns, checkered flags, and automotive themes.
Kar Kandy Motors logo featuring crossed pistons on a green background, established in 2020.
Green oval logo for Kar Kandy Garage with white text. Includes "Sales, Body Repair, Customization," contact number 757.351.3131, and the initials KK in the center.
Illuminated sign for Kar Kandy Garage displaying logo, contact info, services, with 'Grand Opening' announcement below, and cars in the background at dusk.

butë

VISUAL IDENTITY PACKAGE

A smartphone displaying a social media post with three people and nine promotional cards arranged next to it, showcasing messages about a business's grand opening, discounts, and app launch for "butë."
Icons for locations, feedback, about, services, and clients in beige and cream colors.
Logo with text 'butë' and tagline 'staying home never felt so butëful' on beige background.
Smartphone screen displaying an Instagram post from bute_app with three women posing closely. Background has beige pattern with white 'b' letters. Visible follower icons include fashionnova and maniere de voir.

MOBILITY MISSION TRANSPORT

VISUAL IDENTITY PACKAGE

Assorted logos of "Mobility Mission Transport" in red and teal, featuring a stylized "M".
Three variations of a logo design featuring the word 'Mobility' above 'Mission Transport' with an M-shaped icon on a red and teal background.
3D geometric design resembling a stylized letter M with teal and white colors on a light gray background.
Collection of logos for Mobility Mission Transport featuring various designs in teal and red colors, including a shield, badge, and round emblem with "M" letter and text variations.

REEKS CYCLES AND DETAILING

VISUAL IDENTITY PACKAGE

Nine colorful automotive-themed logos for Reeks Cycles and Detailing, featuring engine and wheel designs with text noting establishment in 2023.
Storefront sign for 'Reks Cycles and Detailing' featuring a motorcycle engine and crossed wrenches.
Black tank top with "Reeks Cycles and Detailing" logo, featuring blue and yellow text on the front.
Smartphone displaying a website for 'Reeks Cycles and Detailing' with a logo and image of hands working on a mechanical part, placed on a rocky surface.

A HARMONIOUS HOME

VISUAL IDENTITY PACKAGE

Various logos for "A Harmonious Home" featuring purple and black designs with an umbrella motif and the initials "HH." Established 2024, emphasizing health, wellness, balance, and healing.
Logo for 'A Harmonious Home' with a purple umbrella and 'ESTD 2024' text on a black background.
Logo for 'A Harmonious Home' featuring the initials 'HH' in purple. Text around includes 'ESTD 2024' and 'Embodying Health, Wellness, Balance, & Healing' on a black background.
Purple "H" logo on black background

DJ C-NIL

VISUAL IDENTITY PACKAGE

Various logos and graphics of DJ C-Nil, including illustrations of his face with headphones, turntable, vinyl record, flag, and text saying 'DJ C-Nil Legendary 757 DJ.'
Illustration of a DJ turntable with text "DJ C-Nil Legendary 757 DJ" on a gray background.
Logo of DJ C-Nil, featuring a stylized illustration of a person wearing headphones inside a circle. The text reads 'Legendary 757 DJ'."
Black vinyl record with a label titled "Dope Music," featuring text "DJ Girl," "45 RPM," "Stereo," "2022," "USA," and other design elements against a gray gradient background.

OTHER BRANDING PROJECTS

Variety of Lost Native Coffee logos featuring Native American headdress and text.
Assorted "Cheers Golf" logos and graphics on a brown background, featuring golf balls, tees, golf clubs, and stylized text in navy and white.
Collection of 'Faith Made' logos and designs, featuring stylized text, hand motifs, and the abbreviation 'FM' in a vintage style.
Set of logos and labels for "Just Like New Carpet Cleaners" with logo variations, established in 2023. Features vacuum cleaner imagery and stylized lettering "JLN."
Illustration of Oh’Weld logos with welding themes, featuring welders and welding equipment, in black and white.
"15th Man" sports-themed graphics with basketball, football, volleyball, and baseball icons, featuring motivational phrases like "There's a superstar in all of us" and "Find the superstar in you."
Collection of 'Kingdom Builders' logos featuring a castle tower, banner, and monogram design elements in black and white.
Illustration featuring a police officer holding a burger, surrounded by various circular designs with text. The central text reads "Burgers for the Badge." Additional text includes "Boujee Brown Box Backs the Blue." Background has a dotted pattern with an A-frame sign showing a burger and badge. Colors include blue, yellow, and brown.
Collection of retro-style logos for "Pop's Subs & More" featuring palm trees, vibrant colors, and a vintage aesthetic. Includes circular, rectangle, and stylized typography designs with imagery of a bearded man, ocean waves, and Miami references.
Assorted logo designs for "Twenty 400 Block" and "Twenty 2400 Block" featuring microphones and text, indicating a podcast theme. Designs include bold fonts and variations in layout, form, and color combinations.
Collection of logos and designs for No Handicap Golf, featuring various golf-themed graphics, the Texas state outline, and text references to Dallas, TX, USA.
Logo designs for "Crabs & Daqs", featuring a crab and daiquiri, with text "Always Fresh", "Since 2023", "Lake Charles, LA". Various circular and emblem styles.
Various logos and designs featuring the phrase 'Closer 2 Greatness' with stylized text and emblem elements in black and orange on a gray background.
Logos for D&T Watch Trader DMV on a black background, featuring circular and shield designs with bold text and clock motifs.
Illustration of an old-fashioned TV displaying a cartoon face of a man with a beard and cap. Below the face, the words 'Tune In' are written. The TV is designed in a retro style.

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